The 2009/2010 Portuguese Automatic has a new dial. It is the same dial as the Portuguese Automatic in rose gold (IW5001/01).

The Portuguese Chronograph has been a succes for years in the same configuration. It was only a matter of time before the Automatic would appear in this combination.

If you would like to pre-order this watch, you can send an e-mail to info@acejewelers.com or visit www.AceJewelers.com for more information.

Amsterdam/London, October 2009

AUGMENTED REALITY – WORLD FIRST: Try On Virtual Jewelry Online!                 

Ace Jewelers Group is the first online jeweler in the world in which  people can try on jewels virtually via their website using, a revolutionaryAugmented Reality retail tool, Holition . Ace Jewelers presents their own designed jewels through Holition, enabling their clients to try on the jewels online at home

Since the launching of the new website, www.AceJewelers.com, Ace Jewelers has been busy with renewing and improving the site. The collections have recently been extended with luxury sunglasses and the website has been advanced with unique techniques to make the website more customer friendly.

This month Ace Jewelers introduced Holition Augmented Reality on the website, this is a new revolutionary technology, makes it possible to try on your favourite ring or wristwatch in front of a computerorlaptop.

Alon Ben Joseph of Ace Jewelers commented: “Holition allows our clients to explore products by “trying on” the Eternity Pave Ring in a virtual environment. The ability to use the software online is a huge benefit and one which will undoubtedly bring a novel and exciting new experience to Ace clients, and ultimately drive sales. We see this as the future of online retail and are delighted to be one of the first companies exploring this exciting new direction in luxury retail. ”

3D viewing is made possible in three simple steps:

Print out a paper ring, cut it out, and put it on your finger pointing the paper ring towards a webcam. The camera will then register the item and project the desired ring onto the screen –  you can thenview the model on your hand from different angles.

  Fig. 1. Client trying on the Ace Eternity Pave ring online using Holition

Ace Jewelers Group
Since 1975, Ace Jewelers Group has been one of the most renowned jewelers in Amsterdam and authorised dealer of many major brands. Examples of these include Breitling, Omega, TAG Heuer and IWC.

Ace Jewelers has three physical branches and a eBoutique; One  physical store is situated in the heart of Amsterdam, Ace & Spyer, on the corner of Koningsplein and the Flower Market. The second store, Ace & Dik located on the Van Baerlestraat, has been a jewelry business for more than 70 years. Also located in the heart of Amsterdam is Ace Jewelers, on the Leidsestraat, where mostly trendsetting brands such as TiSento, Armani, Dolce & Gabbana are displayed.      

Holition
Holition is a leading provider of online interactive marketing and retail solutions to the jewellery, watch and eyewear markets. Holition has developed a unique virtual reality marketing application for use online, in-store and at live events.

Established in London in January 2008, Holition is a joint venture between pioneering 3D specialists Inition, and Holts Lapidary, UK Jewellery Retailer of the Year 2008.

[Written in Dutch, since job opening is for Dutch speaking people]

Amsterdam, oktober 2009 

Inleiding
De Ace Juweliers Groep bestaat uit drie verschillende juwelierszaken en een eBoutique van de familie Ben Joseph. Twee generaties juweliers en hun teams proberen er voor te zorgen dat de consument te allen tijde vakkundig en vriendelijk te woord wordt gestaan. De consumenten zijn welkom in winkels met een sfeervolle, gezellige en veilige omgeving, waar de meest actuele collecties van sieraden, horloges en accessoires worden gepresenteerd. Uiteraard kunnen ze ook terecht voor after sales service van horloges, sieraden en zonnebrillen.

Verkoopmedewerker
Momenteel zijn wij op zoek naar uitbreiding van onze verkoopteams. Wij zijn opzoek naar een enthousiaste en spontane verkoopmedewerker M/V (Fulltime).

Wij zoeken iemand die gemotiveerd, klantvriendelijk, commercieel, flexibel, servicegericht, representatief en leergierig is. Inzet is belangrijker dan ervaring.
Wij bieden een afwisselende en flexibele baan in een gezellig en divers team, met goede verdiensten en secundaire arbeidsvoorwaarden.

Voor Ace & Spyer Juweliers zoeken wij iemand die bereid is om in het weekend te werken:

Verkoopmedewerker M/V Full time = 38 uur (inclusief zaterdag en/of zondag)

Heb je belangstelling?
Stuur een motivatiebrief, samen met jouw CV en pasfoto, naar:

vacature@acejewelers.com

Of, op de klassieke manier met de post, naar:

Ace Juweliers Groep
t.a.v. De heer A. Ben Joseph
Van Baerlestraat 46
1071 AZ Amsterdam

Mocht je vragen hebben, dan kan je ons telefonisch bereiken via: (020) 5711560.

Wij streven er naar om binnen 72 uur na ontvangst op elke solliciatiebrief te reageren.

Voor een actuele stand van vacatures, kijk op: http://www.acejewelers.com/vacatures

One of the hidden treasures of the Netherlands has come to light today!

 

Watches were packed away in boxes, in drawers  or safes, or even visible on the wrists of proud owners, but today they can be viewed by all enthusiasts.

The Netherlands knows thousands of watch-lovers – People who sometimes have a fortune to spend on just that one special watch –that ultimate wrist–ornament: to possess  that wonder of refined mastery! From this inheritance ,the Lexus Dutch Watch Heritage, together with fascinated and passionate watch-lovers, brings  this exceptional event. Meant for the collectors who would like to display their treasures and for all others who feel drawn towards the unique world of the quality timepiece.

The Lexus Dutch Watch Heritage gathers together 100 rare or unique watches. These will be exhibited to the public at the Netherlands Gold-, Silver-, and Clock Museum in Schoonhoven on Saturday 27^th June and then from Tuesday 30^th June up to and including Sunday 5^th July.

On these days you can visit the exhibition and admire models from top brands such as IWC, Rolex, Breitling, Jaeger Le Coultre and many others. Ace Jewelers will display a number of the latest timepieces next to this wonderful collection. Then you have the opportunity to look at and try the present-day models of IWC, Breitling,Edox, Tag Heuer and Omega. 

Ace Jewelers shows watches with a long history -for example the IWC Big Pilot, the legendary Breitling Navitimer and also watches with very complex movements like the Edox Minute Repeater.

Readings on the Sunday give the subject more depth, and a taxation of one’s own watch allows active participation  to the event for the watch enthusiast.

The Netherlands’ only two honoured taxateurs, Anton Gaemers and Ronny Wooter have given their co-operation to, and will be present during the event. Anton Gaemers, timepiece- technician from the Hague, whose family have been active in chronometry since 1877, is the curator of the exhibition: ‘The Netherlands has probably more than a thousand serious timepiece collectors and it is fantastic to be able to exhibit the most beautiful and unique of this legacy’. Ronny Wooter, watch specialist from Sotheby’s, will share his expertise on taxation, amoung other subjects. Together these two gentlemen will provide lectures  about the history and value of watches.

Ace Jewelers will also provide a reading about watches and contemporary models.

In short, an exhibition full of narratives, romance and craftsmanship. Every watch has a story: the history of its origin, the specialities of the subject, the history of the brand and not forgetting the story behind the owner of the watch. Not only inspired timepiece technicians, but also pilots, racing-drivers, filmstarsand aspiring rivalling magnates figure in the story of watches.

The exhibition is open to the public on Saturday 27th June, 2009 and from Tuesday 30 June up to and including 5th July 2009. The entrance fee is EUR 6,- p.p.

Nederlands Goud, Zilver en Klokkenmuseum
Kazerneplein 4
2871 CZ Schoonhoven
The Netherlands

www.DutchWatchHeritage.nl

Today was the last day for Team Ace at the BaselWorld 2009 show. We dedicated this day to finding new and sparkling jewelry. There are so many manufacturers present that you need a detailed plan to navigate through all the halls so   we always make a plan beforehand and run like hell through the halls! This time we were  in such a rush, that we forgot to take pictures. Sorry!

We started our day in Hall 2 at the booth of  our  friends of Noor! They have created many new elegant items in pink gold, white gold with diamonds and/or gemstones:

Noor Wedding Rings (with the famous diamond on the inside)

Noor Diamond Jewelry in Pink Gold

New Noor Diamond collection 2009

Noor Diamonds also presented a new pearl collection in Basel this year.

Square diamond are the newest fashion for 2009/2010 in Europe, according to Noor Diamonds.

Not only did Noor create new wedding ring collections, but so did Furrer Jacot, from Schaffhausen. Yes, the town where IWC comes from. For all IWC Fans that are getting married this year and love the quality from Schaffhausen, check out these  collections:

Furrer Jacot Wedding Rings

New Furrer Jacot styles for 2009

The iconic rings by Furrer Jacot

Speaking about quality, Stockert & Cie. presented some wonderful new collections this year. Ace is proud to present this brand exclusively in Amterdam.

Stockert & Cie.

We already announced a couple of years ago that pink and red gold would be totally back in fashion. At BaselWorld there was no sign that this is or was a short trend. Pink gold is here to stay. Finally we can order wide (20mm+) bangles in pink gold:

Pink gold fixed braclets

Pink gold jewelry

Pink gold necklaces

Of course we did not forget the men! For fans of cufflink, we ordered some new and cool designs:

Cufflink with precious stones

Cufflinks with unique designs

Might seem messy, but they do love cufflinks !)

To finalize our Trade Show Review, we want to share this last picture with you. We had a lot of fun and are happy to see that 2009 will be a great watch & jewelry year.

Isn’t it a piece of art? Artist unknown.

In case you are craving for more info about jewelry and watches, please visit this cool blog: JuwelenNieuws.nl presented by manOman.

Today was another day packed with watches and a few diamonds Tomorrow is our last day and  will be dedicated to jewelry!

We visited Halls 1, 3 and 4 today. The day started at Ebel, revising the watch dedicated to our favourite soccer team: AFC AJAX!

Ebel Limited Edition AFC AJAX (150 pcs)

New Ebel Hexagon Automatic Chronographs (51mm)

After Ebel, we visited Hall 3 to see our international diamond partners, followed by an introduction to Graham (by The British Masters)… Please share your opinion about this brand and watches… Should Ace Jewelers stock them?

Graham ChronoFighter

Graham ChronoFighter

Graham ChronoFighter

Graham GMT Flyback Chrono Racing

We went hurriedly  back to Hall 1 to see the newest creations of TAG Heuer. They have also gone  back to their roots and have honoured the 40th anniversary of the Heuer Monaco:

A replica of the first Monaco, they have kept it as close as possible to the original ‘Heuer Monaco 1969′. Ace Jewelers will receive a few of this limited edition version ( Note : – ”Heuer” logo and not ”TAG Heuer”).

The back of the Heuer Monaco 1969 re-edition (original calibre 11).

Modern interpetation of the TAG Heuer Monaco, available from summer 2009!

TAG Heuer Grande Carrera Calibre 36

Yesterday we did not have time to finish our meeting at Hamilton and went back today to finish our order:

New Hamilton X-copter Automatic Chronograph

New Hamilton ETO in unique colour: GunGrey!

New Hamilton strap: Leather or rubber? Yes… It is a rubber strap with a alligator print! Cool, no?!

Modern interpetation of classic Pilots watches!

After Hamilton we visited a brand that solely produces watches with mechanical movements: Oris. The talking piece of Oris - 51mm (who says big is over?!):

New Oris Diver Chrono 1000m with VERY special bezel…

Oris Diver 2009: We can not even explain it, you have to come see and try it for yourself. Cool patent. If you dive with mechanical watches, you have to come and try this new titanium watch!

This is a great year for fans of diving and watches… Especially if you love Omega! Besides renewing the complete Constellation collection, Omega re-introduced the PloProf! Yes, the model with the orange pusher to turn the bezel:

Omega Ploprof 2009

With a matching folding clasp!

There was a great deal  more Omega news, but since we ran out of time (as usual), we did not have enough time  for pictures. Stay tuned for a post about the 40th anniversary of the Speedmaster Moonwatch. Yes, we have a double 40th anniversary year…

Stay tuned for jewelry news tomorrow from BaselWorld 2009 by Team Ace.

As usual, today Team Ace started the day by visiting Hall 1.0 of BaselWorld! Our first meeting was at Breitling, and of course ,we started with the new Chronomat models with the manufacture B01 movement:

Breitling Chronomat 2009

Side view of the new Breitling Chronomat: great proportions. The watch looks 10 times better in real life.

Breitling Navitimer 125th Anniversary – Limited to 2009 pieces.

These are the two newest creations at Breitling, and on top of that they have  created some line extensions. A full report will follow later on.

After our 2 hours’ meeting with Breitling, we roamed  Hall 1.0, Hall 1.1 and Hall 5.1 where we were positively surprised by the high turn out of visitors and positive vibes in the hall. Many brands have gone  ‘back to the basics’. In styling, this means more classic designs, and many brands have gone back  to their roots (read: Vintage is still hot).

After visiting old friends and making new friends, we visited Seiko. Seiko is 120+ old manufacture that has also gone back to its roots. The new Seiko “Ananta” collection  not only presents  new hybrid Spring Drive movements, but also manufacture automatic movements, inspired by the original Samuari swords:

All new Seiko Ananta Automatic Chronograph

All new Seiko Ananta Automatic Power Reserve

Please check back here after April 15th, 2009 for more news about Seiko at Ace Jewelers…

After being inspired by the roots of Seiko, we went from Japan to the USA… Hamilton has slightly gone  back to its  roots too, by launching the Automatic version of the Ventura (see our post about this watch)… But they are also looking WAY ahead in the future, check these amazing new designs:

Hamilton ODC X–02 (front view)

Hamilton ODC X–02 (side view)

But this is not all, this is also a revolutionairy watch:

Hamilton Khaki BASE jump watches

Yes, you simply activate and reset the chrono by turning the bezel!!! Amazing, isn’t it?

We did not have enough time to see  the complete collection, since we had to run to Longines for our next meeting. But, tomorrow we will return to Hamilton. Keep posted…

 Longines has also gone back to their  roots and have brought back some legandary watches.We are rather keen on this one:

Longines RAF WWW replica (see original here)

RAF Military www watch. 38,50mm with reference L2.731.4.53.1 for € 970,-

Last year Longines re-introduced the Legend Divers, this year they have added a version with a date.

Longines Silver Shadow replica

After Longines, we finished the day with Rado. We were very curious to see the newest family of Rado’s by Jasper Morrison:

Rado by Jasper Morrison (will only be launched in 2010 in Holland).

Tomorrow more news from BaselWorld! Stay tuned.

The BaselWorld trade show  starts on a Thursday, but Team Ace always travels to Basel on Sunday. We love to be in our stores on Saturdays and therefore choose to travel relaxed on a Sunday and have a smooth start.

Today we had a wonderful dinner with our friend and true artisan: Itay Noy of the exclusive and hand made watches “Itay Noy”.

Since the end of 2008 Ace Jewelers is the exclusive representative of these unique and limited edition timepieces, designed and manufactured by the artist Itay Noy in Europe.

Internationally-acclaimed Israeli artist Itay Noy, transforms telling time into a true art form. Each of his hand crafted, limited edition timepieces, is made exclusively in Israel and appeals to those seeking unusual, high-quality watches. The recipient of eight prizes, including the prestigious Andrea M. Bronfman Prize in 2007, Noy lectures on timepiece design at Bezalel in Jerusalem. His work has been exhibited in museums all over the world and acquired by the Charles Bronfman Collection in New York, The Droog Design in Amsterdam, The Israel Museum in Jerusalem and The Tel Aviv Museum of Art. Each timepiece tells a story in time — from broken dimensions in the Fractal collection to simultaneous dichotomy in Duality and elusive cityscapes in City Squares. Noy’s timepieces satisfy the desire for a sublime mixture of unique design and functional perfection. Ace Jewelers is proud to be the sole and exclusive retailer of Itay Noy Timepieces in Europe!

Tonight we ordered the first pieces to be presented at Ace & Dik Jewelers in the near future. But you do not have to wait –  you can see AND order the complete Itay Noy collection on our eBoutique:

Itay Noy at Ace Jewelers

Herewith some snap shots of the items we examined and adored over dinner (sorry for the poor lighting):

Itay Noy Fractal & City Squares

Itay Noy Duality Limited Edition Watch

Itay Noy: The name says all – Duality (the timepiece has two watches)

Itay Noy hommage to the greatest squares in major cities… Guess which one this is HINT

Itay Noy: Discrete Bling Bling – Black Diamonds (unisex model)

For an overview of the complete collection of Itay Noy, please visit www.AceJewelers.com.

Het Parool is a leading daily Dutch newspaper and this year they started their own tv channel on www.Parool.tv! Last week they interviewed the CEO of Ace Jewelers, Alon Ben Joseph, after the official Launch Party of AceJewelers.com.

For the Dutch Readers, please visit: Parool.tv

The Hamilton Watch Company was founded in Lancaster, Pennsylvania (USA) in 1892. Its first series of pocket watches, Broadway Limited, became known as the “Watch of Railroad Accuracy”.

During the second decade of the 20th century Hamilton gained the prestigious rank of supplier to the US Armed Forces. During World War II, Hamilton stopped production of watches for consumers to concentrate on the huge task of providing the forces with a total of one million timepieces.

The secret assignment, “Project X”, lasted three years and in 1957 resulted in the introduction of the Ventura, the world’s first electric (battery-powered) watch. At 12.01 New York Time, on May 6, 1970, the world’s first digital watch started measuring time – made by Hamilton.

The special Hamilton/Hollywood relationship continued with roles in such films as Men in Black, Lethal Weapon 4, Fight Club, Independence Day, The Talented Mr. Ripley and You’ve Got Mail.

Hamilton made its mark on the world of horology by creating the world’s first battery-driven electrical watch, the legendary Ventura. Stamped with the seal of pioneers, the iconic Ventura has returned to centre stage more than a half century later in this limited-edition XXL interpretation. While it has preserved its highly emblematic triangular shape in a more generous dimension, the Ventura XXL Automatic is now powered by an automatic mechanical movement and its design has taken on a novel and futuristic identity.

Movement:
Automatic ETA 2824-2 / H4

Functions:
Hours, minutes and seconds

Case:
Anthracite PVD-treated steel, 42 mm
Sapphire crystal
Water-resistant to 50 m

Dial:
Black

Bracelet/Strap:
Black rubber

To pre-order send an e-mail to the Ace Sales Team via: info@acejewelers.com or call them via: +31 (0)20 5711 562.