Posted by: acejewelers | April 9, 2008

Team Ace Trade Show Review: Basel Day 3

Team Ace usually visits the Basel Trade Fair for 5 days of which we spend two days in Hall 1 (watches), two days in Hall 2 (jewelry) and one day Hall 3 (loose stones & pearls). Then we travel to Geneva for two days to visit the SIHH and some of our other partners that have a showroom in hotels spread around the city. This year we jamming everything in to six days. That means we make longer hours on day and run even faster from stand to stand ๐Ÿ˜‰

Today was the second day in Hall 1 and visited: Ebel, George Jensen, Oris, Gucci, Hamilton, Omega, Breitling, Breitling for Bentley, Maurice Lacroix and TAG Heuer.

1. Ebel
We started our day by visiting the elegant stand of Ebel. They relaunched the brand 2 years ago with the introduction with the very feminine Brasilia collection. Last year they created a very modern and masculine mens watch featuring the manufacture Ebel chronograph: 1911 BTR. This year the created the unique and exclusive Tektron collection. Ebel will be the time keeper of the following European soccer teams and also created special limited edition watches for: Ajax, Arsenal, Glasgow Rangers and Bayern Munchen. I saw the concept of the Ajax watch, which will be launched in about 10 months. Ace & Dik Jewelers already claimed several of the 300 pieces! We have to support our team ๐Ÿ˜‰

Ebel Trekton
Ebel Tektron models

Ebel Trekton Skeleton
Ebel Tektron Skeleton

2. Geoge Jensen
Team Ace is always in favor of the concept “Less is More” and Danish design rules in this concept. We had an introduction meeting with the brand of the legendary minimalistic designer George Jensen.

3. Oris

The Swiss brand Oris had great news watches and an excellent new family: BC4. It is an industrial look with a spectacular case, with a patented folding clasp and patented screwed in crown.

Oris BC4
Oris BC4 Chronograph (sorry for the finger prints)

Oris BC4 Side
Oris BC4 Side view

4. Gucci
The Swiss made Italian Master of Fashion is a feminine orientated brand and creates magnificant and unique designs. This year they created the new family: Chiodo Collection

Gucci Chiodo
Gucci Chiodo in Stainless Steel with accents of Diamonds

And this year they created an stunning ALL black version of the Signoria collection:
Gucci Signoria Black

5. Hamilton
The American brand Hamilton is a Swiss product and has an excellent price-quality ratio. Ace & Spyer Jewelers is the only location that presents the collection of Hamilton in Amsterdam. We had the honor to have the new collection presented by Matthias Breschan, President of Hamilton, and the Dutch Brand Manager. They introduced so much spectacular watches, that we do not even know where to start, so hereby some pictures:

The Hamilton Hype started with this model: Now in an automatic version.

Hamilton Automatic Chronograph

Hamilton X-copter
Hamilton X-copter (inspired by helicopters for pilots).

Hamilton Code Breaker
Hamilton Code Breaker: 46×48,5mm for EUR 1,300.– (start prices)

6. Omega
The Olympic Timekeeper OMEGA, will time the athletes for the 23rd time in history. That is why the created some unique models and the most revolutionary is the Speedmaster 5-counter:

Omega 5-counter

Ofcourse there will be another Omega Seamaster James Bond 007 Limited Edition for the movie that will show in all theaters at the end of this year:

Omega James Bond

And of course there is a new Museum Piece Limited Edition which Ace & Spyer Jewelers will receive one:

Omega Museum Watch

And, last but certainly not least, they introduced the completely new Co-Axial 8500-calibre last year, this year they added the new calibre with an Annual Calendar function to the Hour Vision collection:
Omega Hour Vision

7. Breitling
The Swiss brand Breitling is known to make Instruments for Professionals and has many innovations every year. This year they created the following new watches:

– Chrono-matic 49 Steel and Gold
– Superocean Heritage Chrono Steel
– Chrono Avenger Seawolf Quartz Steel
– Avenger Seawolf Steel

And, this year the face-lifted the following models:

– New dials for Chronomat Evolution
– Chrono Cockpit additions in stainless steel & pink gold versions
– Restyled dials for the Cockpit
– Cockpit Lady additions in stainless steel & pink gold versions
– New dials and additions in stainless steel & pink gold versions of Starliner
– New dials for the Airwolf
– Additional dials for the Super Avenger Chrono
– Avenger Seawolf in stainless steel (use to be titanium)
– New dials for the Superocean

Breitling Chrono-matic 49
Breitling Chrono-matic 49 (49mm – 3mm bigger than the IWC Big Pilot)

Breitling Lady Cockpit
Breitling Cockpit Lady (comes in all colours and combinations)

Breitling Lady Cockpit
Breitling Cockpit Lady Diamonds: A Girl’s Best Friend!

8. Breitling for Bentley
Since the beginning “Breitling for Bentley” is a seperate brand of Breitling and not all retailers that sell Breitling can sell the Bentley collection. Ace & Spyer Jewelers is proud to showcase the first and only Breitling for Bentley Boutique in The Netherlands. There is only one addition to the collection this year: “Bentley GMT”.

– Steel on rubber strap: EUR 6.890,–
– Steel on steel strap: EUR 7.590,–
– Pink gold on leather strap: EUR 31.500,– (Limited Edition of 500 editions)

Bentley GMT
Breitling for Bentley – “Bentley GMT” available in different combinations and colours.

9. Maurice Lacroix
ML approached us a while ago if we would consider being a retailer of this beautiful brand. Today we had a meeting to see the current collection and the amazing new manufacture calibres. There will be a follow-up meeting

10. TAG Heuer
We went by TAG Heuer today to see the soon to be launched TAG Heuer Mobile Phones! We can’t wait to see the final types that actually will work. We will update you on future developments!

Tomorrow and update of the fourth day at BaselWorld and a day filled Bling Bling: Gold, Platinum, Diamonds, Pearls and Gem Stones!



  1. Great pictorial! Although not my taste, the Hamilton is original! The Omega Olympic Time Keeper hurts a bit… too bad that Omega continues to abuse the genius Speedmaster design for all sorts of limited/special editions. Yuck!

    I had seen the Hamilton Electric in automatic version before in the US (Bernard @ has one), but it is cool to see that it will become widely available now. I love this watch for its history, and ofcourse for the fact that Elvis Presley had one ๐Ÿ™‚

    Have fun!


  2. @RJ: I don’t like the dial layout of that Olympic Speedmaster either… it definitely loses it’s classic look with those Olympic rings…

    The caliber used in the watch might make it more interesting though with its 5 (!) subdials in an unusual layout….

    Alon, what are the functions of the subdials? Is there a date function in there somewhere?? (I think I see days of the week in the ring of the center subdial?)

  3. Note to self:
    I should have said “I am not ‘over the moon’ with the new Speedmaster either”…
    darn… once again missed a great opportunity to be funny…

  4. @RJ: I know your stance on the Speedmasters ๐Ÿ˜‰

    @David: I am not a big fan of watches linked to any kind of (commercial) activity, so also not the Olympics. Technically though, it is an amazing innovation and movement. The chronograph can time 7 days. So, reading the subials from right to left, minutes of chrono, hours of chrono, day indication of calendar, hours time on chrono and final version is the seconds hand of the movement.

    @David (again): Lol! On this blog you DO get a second chance for a first impression ๐Ÿ˜‰

  5. @David:

    Where is the edit-your-comment button? ๐Ÿ˜‰


    I don’t want to sound grumpy, but they should leave the Speedmaster as-is indeed ๐Ÿ™‚ However, I do encourage Omega for introducing new technical innovations / high lights.

  6. @RJ: Although an amazing movement, I still like the Moonwatch Professional the best! We keep on repeating: less = more ๐Ÿ˜‰

  7. That Chrono-matic is a monster! Love your 5002 BP by the way. Do you have it on the brown band from the gold version there?

  8. @MWR: LOL! On paper, the 49mm diameter looks huge, but since it is slimer than the BP, it stangely is not that huge. The bezel is also black, which makes it less chunkier! The 5002 BP is steel on the brown alligator. Thanks for the compliment.

  9. As far as I understand, the BC4 is not very reliable. I’ve heard complaints that they tend to fall apart after some time ๐Ÿ™‚

  10. @Evgueni: Thank you for your feedback. Up till today we did not have any negative feedback… We hope it will stay like this ๐Ÿ˜‰

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