Posted by: acejewelers | March 29, 2009

Basel 2009: Team Ace Trade Show Review (Day 1)

The BaselWorld trade show  starts on a Thursday, but Team Ace always travels to Basel on Sunday. We love to be in our stores on Saturdays and therefore choose to travel relaxed on a Sunday and have a smooth start.

Today we had a wonderful dinner with our friend and true artisan: Itay Noy of the exclusive and hand made watches “Itay Noy”.

Since the end of 2008 Ace Jewelers is the exclusive representative of these unique and limited edition timepieces, designed and manufactured by the artist Itay Noy in Europe.

Internationally-acclaimed Israeli artist Itay Noy, transforms telling time into a true art form. Each of his hand crafted, limited edition timepieces, is made exclusively in Israel and appeals to those seeking unusual, high-quality watches. The recipient of eight prizes, including the prestigious Andrea M. Bronfman Prize in 2007, Noy lectures on timepiece design at Bezalel in Jerusalem. His work has been exhibited in museums all over the world and acquired by the Charles Bronfman Collection in New York, The Droog Design in Amsterdam, The Israel Museum in Jerusalem and The Tel Aviv Museum of Art. Each timepiece tells a story in time — from broken dimensions in the Fractal collection to simultaneous dichotomy in Duality and elusive cityscapes in City Squares. Noy’s timepieces satisfy the desire for a sublime mixture of unique design and functional perfection. Ace Jewelers is proud to be the sole and exclusive retailer of Itay Noy Timepieces in Europe!

Tonight we ordered the first pieces to be presented at Ace & Dik Jewelers in the near future. But you do not have to wait –  you can see AND order the complete Itay Noy collection on our eBoutique:

Itay Noy at Ace Jewelers

Herewith some snap shots of the items we examined and adored over dinner (sorry for the poor lighting):

Itay Noy Fractal & City Squares

Itay Noy Duality Limited Edition Watch

Itay Noy: The name says all – Duality (the timepiece has two watches)

Itay Noy hommage to the greatest squares in major cities… Guess which one this is 🙂 HINT

Itay Noy: Discrete Bling Bling – Black Diamonds (unisex model)

For an overview of the complete collection of Itay Noy, please visit


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